MAP 1, Incorporated was established in 2014. The corporation was initially setup as Matt Bryson, Incorporated in 2013, operating as an Exmark dealership. In the fall of 2013 Phillip Eatherly retained the rights to sell the Kubota brand in Wilson and surrounding counties. Phillip and Matt had discussions for years about the need for a quality dealership that would provide homeowners & landscapers a place that had adequately stocked parts, a quick and efficient service department and a knowledgeable sales team. In 2014 they decided to partner and form MAP 1, Incorporated & purchase the Exmark dealership in Hendersonville, TN. These dealerships are operated as Absolute Kubota – Lebanon & Absolute Rental – Hendersonville. In 2015 they opened Absolute Rental – Murfreesboro and in 2019 they acquired Absolute Rental Lewisburg.